As a content marketer, you need to diversify your traffic source and squeeze each traffic source to get the most out of it.
While search engine optimization is very important to get organic traffic from search engines, you should not forgo social media marketing.
Pinterest is one of the social media platforms that works well for most content marketers.
Everyone likes photos since an image speaks louder than text, says chaktty.
In addition to gaining clicks on your own website, a major advantage of Pinterest marketing is also increasing your own reach.
Similar to Google, advertisements can also be placed on Pinterest with a business account.
According to businesspally, the Pinterest platform can help you gain more visibility even with little or no budget.
With Pinterest SEO and content marketing, you can increase your organic reach on Pinterest, generate traffic for your website and thus expand your target group – and all without a budget!
As a visual source of inspiration, your pins must be appealing – keyword high-quality images. Techpally boss advised.
The creatives should be individual and the design should be based on a uniform concept.
The first impression counts, so stand out from the flood of pictures!
Sure, Pinterest is primarily an image search engine, but the text shouldn’t be underestimated either.
Businesspally editor opined that, selecting the right keywords is part of Pinterest SEO.
And Long-tail keywords are particularly suitable here – the more specific, the better.
With a company profile, you have the opportunity to get better insights, but also to activate special functions such as Rich Pins.
Tips for a successful Pinterest SEO
Pinterest can convert well but it varies from one business form to another. However, the key here is the optimization, Pinterest SEO makes the difference in the results content marketers get from using this platform.
We talked to businesspally editor, and here are some tips for successful Pinterest SEO.
- Use brand names in the image & description text
- Use keywords in the pin title and description
- Repin your own pins in the thematic pinboards
- Repin your own pins on thematically appropriate group boards
- Pin regularly
This last point is especially important. Unlike other networks, the motto on Pinterest is: a lot helps a lot.
Regular “pinning” is the be-all and end-all for good visibility and more range.
Scheduling tools such as Tailwind are suitable for this, as they automatically pin throughout the day and save you a lot of time.
What is Pinterest without its users? – Community statistics
While Pinterest has long been one of the “big players” in other countries, in the US, the platform has had underdog status among the general public.
That has now changed. According to Businesspally, the number of users in the USrose to 24 million in the last year.
This means an increase of 6 million within the last six months. However, the numbers are the potential audience size from the ad manager.
The younger generation in particular can be reached on Pinterest. According to the platform’s own data, at least 30% of users are millennials (1981 – 1998), 74% are between 18 and 44 years old.
There is also a clear trend in the distribution of genders.
In order to expand your own target group and reach younger people, Techpally CEO strongly recommend including Pinterest in your online marketing strategy.
Success with Pinterest Marketing
Even if it is no longer an insider tip: The Pinterest platform has great potential as a traffic source to increase your reach and is only just beginning to develop, which is why Pinterest should not be missing in any marketing mix.
As an online marketing agency with many years of experience in the field of social media, Techpally team are happy to help you generate reach on Pinterest and to develop a design and concept tailored to your corporate identity.
Example of a Pinterest Story
As a social media agency, we always keep our eyes and ears open when it comes to new trends in digital marketing.
At Pinterest, a function is to be activated in 2022 that we can already look forward to.
As a big innovation, the story pins are to be rolled out this year. Previously, testing of this feature was only available for a select few creators.
Anyone who thinks I already know the function from Facebook and Instagram is wrong.
Although the story pins are visually reminiscent of those of other social networks, they differ in one important point: the story pins are available indefinitely and are not automatically deleted after 24 hours.
Pinterest promises the community greater reach with the use of story pins – because the focus here should be solely on the creators. We’ll keep you up to date on what’s new via Pinterest.